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Consumer Demand and Demographics

To complement research on the impact of aging on household savings and consumption behavior in developed countries, MGI examines how trends such as urbanization and the rise of new consumer classes in the developing world, particularly in China and India, will impact business and societies.

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If you've got it, spend it: Unleashing the Chinese consumer If you've got it, spend it: Unleashing the Chinese consumer
By pursuing a more aggressive program of comprehensive reform, China's leaders could raise private consumption above 50 percent of GDP by 2025, bringing the consumption rate in line with other Asian countries and vaulting China's economy into a new phase. A more consumer-centric economy would generate more jobs, allocate capital and resources more efficiently, spread the benefits of growth more equitably, and also enrich the global economy with $1.9 trillion a year in net new consumption.
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Will U.S. consumer debt reduction cripple the recovery Will U.S. consumer debt reduction cripple the recovery?
U.S. consumers are spending less and saving more. Unless incomes grow faster, each percentage point increase in the saving rate would reduce spending by more than $100 billion—a serious drag on any recovery.
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Beating the recession: Buying into new European consumer strategies
European consumers have already cut back their spending in response to the economic downturn, and signs of an even deeper retrenchment are present. Businesses need to tune into and sharpen their awareness of evolving consumer attitudes and tactics if they are to survive the recession and position themselves for economic recovery.
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Preparing for China's urban billion
By pursuing a more concentrated urbanization path guided by action to boost urban productivity, China’s local and national policy leaders would minimize the pressures of urbanization and maximize the economic benefits of urban expansion.
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Talkin' 'bout my generation: The economic impact of aging U.S. Baby Boomers
Baby Boomers will shape the U.S. economy over the coming decades as they age and retire.
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Will U.S. consumer debt reduction cripple the recovery?
U.S. consumers are spending less and saving more. Unless incomes grow faster, each percentage point increase in the saving rate would reduce spending by more than $100 billion—a serious drag on any recovery.
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Why baby boomers will need to work longer
Most U.S. baby boomers are not prepared for their retirement. Boomers can help mitigate the consequences by remaining in the workforce beyond the traditional retirement age. That will require important changes in policy, business practices, and personal behavior.
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Meeting the challenges of China's growing cities
China's cities are booming. Intelligent policies could make the good effects prevail over the bad ones.
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The 'bird of gold': The rise of India's consumer market
If India continues on its current high growth path, it will become the world's fifth-largest consumer market by 2025.
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From 'made in China' to 'sold in China': The rise of the Chinese urban consumer
As China transitions to more of a consumption-led economy, a massive middle class is expected to emerge.
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Serving aging baby boomers
By 2015, the U.S. baby boomer generation will command almost 60 percent of net U.S. wealth and 40 percent of spending. While the conventional wisdom about boomers suggests they are widely affluent, only 25 percent are financially prepared for retirement and are aging with confidence.
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Tracking the growth of India's middle class
Over the next two decades, the country's middle class will grow from about 5 percent of the population to more than 40 percent and create the world’s fifth-largest consumer market.
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The value of China's emerging middle class
Global companies that focus mainly on serving China's urban affluent consumers risk missing the real opportunity – the emerging middle class.
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Understanding European consumers' recessionary savings tactics
A slideshow offers insights on how consumers have responded to the past and current economic downturns and how businesses can align themselves with evolving customer behavior during the recession and position themselves for economic recovery.
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Urbanization in China: Test your knowledge
Understand the implications of China's urban planning decisions through an interactive quiz simulating the impact of choices made by city mayors in China.
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Video presentation of findings
A video presentation of the findings of MGI research on China’s urbanization brings to life the opportunities and challenges of China's urban growth.
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Visualizing alternatives for China's urban growth
An interactive graphic highlights four-alternative scenarios for urbanization in China and the potential impact on the economy, natural resources, transport, floor space, jobs, and skills.
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Serving aging baby boomers
Baby boomers have rewritten the rules at every stage of their lives. They will rewrite the rules of retirement as well.
Listen to and download the MP3 audio article (13:21 mins.)
MP3 audio
Hear key insights about the evolution of India's consumer market and the growth of its middle class.
Listen to and download the MP3 audio article (17:59 mins.)
At home with India's middle class
See what a middle class Indian family looks like through the lens of their camera.
Launch photo essay from the McKinsey Quarterly site
Interactive exhibit
See how India's consumer market will evolve over the next two decades.
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Interactive exhibit
See how the demographics of the Chinese consumer are expected to change over the next 20 years.
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