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Recent Reports

Here you will find a collection of knowledge reports from McKinsey's Greater China office.
China can add $1.9 trillion to global consumption by 2025, McKinsey finds
A new report by the McKinsey Global Institute (MGI), If you’ve got it, spend it: Unleashing the Chinese consumer, finds that if China's leaders committed themselves to a more aggressive program of comprehensive reform, they could raise private consumption above 50 percent of GDP by 2025. McKinsey estimates that comprehensive reform would also enrich the global economy with up to $1.9 trillion a year in net new consumption by 2025.
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McKinsey: China needs to promote long-term saving and protection functions of life insurance industry
Developing the core long-term savings and protection (LTSP) functions of life insurance products are critical to promoting the sustainable development of China's life insurance industry, according to a new white paper by global management consultants McKinsey & Company.
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McKinsey: China to have the world's fourth-largest number of wealthy households by 2015
By 2015, China is expected to have more than 4 million wealthy households, making it the world's fourth-largest country in terms of its number of wealthy households after the United States, Japan, and the United Kingdom, says a new report by global management consultants McKinsey & Company. The number of wealthy households–defined as urban households with annual income in excess of 250,000 renminbi–reached 1.6 million in 2008. The research, which included face-to-face interviews with 1,750 wealthy households from 16 cities in China, highlights the rapidly growing and fast-changing nature of China’s wealthy consumers.
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China's green revolution: Prioritizing technologies to achieve energy and environmental sustainability
Over the next two decades, China has the potential to build a "green economy," says a new McKinsey report. By investing in technologies that are commercially available but not yet widely understood or deployed today, China could substantially boost its energy independence by reducing its need for imported oil to power its rapidly growing fleet of automobiles, and by dramatically cutting the amount of coal it burns to fuel its power plants. China also has the chance to become a global leader in rapidly emerging green technologies such as electric vehicles—if it invests early and provides policy support and private sector initiatives to develop the industry.
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Destination China: A Perspective on the Offshoring & Outsourcing Industry
China currently accounts for less than 10 percent of the global market for the offshoring and outsourcing of services, which reached more than US$60 billion in 2007. While the industry has expanded rapidly in recent years, it is not growing quickly enough to achieve China's aspiration of becoming a leading global offshoring and outsourcing destination.
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2008 annual consumer report
McKinsey's third annual survey of Chinese consumer attitudes and behavior highlights the new challenges facing consumer goods marketers and retailers today.
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McKinsey China Council of Business Economists (MCCBE)
MCCBE awards two Tsinghua University professors for their work on the gender pay gap in China.
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China charges up: The electric vehicle opportunity
China is ready to substantially increase the number of electric vehicles on its roads over the next 20 years. According to a new report from McKinsey’s Auto and Assembly Practice in Greater China, electric vehicles can help China significantly cut greenhouse gas emissions, reduce oil dependency, and become a viable contender in the global electric vehicle market.
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